Alani Nu hit 94.2% US retail coverage in a single quarter after joining PepsiCo's network. Here's what the Celsius distribution play means for the shelf.

Applied Nutrition has acquired US manufacturer Nutrablend Group for $16m, securing its first American production facility to serve the world's largest sports nutrition market.

Whey protein isolate has hit $12.30/lb. Concentrate costs are up 108% in two years. Some suppliers are sold out through end of 2026. Here's what's driving it and what it means for brands.

Creatine monohydrate's science is settled. What's shifting in 2026 is everything around it: who supplies it, what format it comes in, and whether consumers can trust the label.

Vitafoods Europe 2026 wrapped in Barcelona on May 7. Here's what the sports and active nutrition industry needs to know from the show floor.

Approved campaign assets do not become easier to use just because they are approved. Brands still need a delivery model that makes the right files easy to retrieve without email chains and version confusion.