News
Reporting, analysis, and commentary on supplement brands, retailers, distributors, and compliance shifts.
Three different ways to share product content with trade partners — each built for a different kind of partner. Here is when each approach makes sense for supplement brands.
New product launches fall flat when assets arrive weeks after the data goes live. Here is how supplement brands keep packaging, banners, and content in sync from day one.
Most supplement brands share content reactively — waiting for requests. Here is how to give distributors always-current access to everything they need, without the back-and-forth.
Alani Nu hit 94.2% US retail coverage in a single quarter after joining PepsiCo's network. Here's what the Celsius distribution play means for the shelf.
Applied Nutrition has acquired US manufacturer Nutrablend Group for $16m, securing its first American production facility to serve the world's largest sports nutrition market.
Whey protein isolate has hit $12.30/lb. Concentrate costs are up 108% in two years. Some suppliers are sold out through end of 2026. Here's what's driving it and what it means for brands.
News
Reporting, analysis, and commentary on supplement brands, retailers, distributors, and compliance shifts.
Three different ways to share product content with trade partners — each built for a different kind of partner. Here is when each approach makes sense for supplement brands.
New product launches fall flat when assets arrive weeks after the data goes live. Here is how supplement brands keep packaging, banners, and content in sync from day one.
Most supplement brands share content reactively — waiting for requests. Here is how to give distributors always-current access to everything they need, without the back-and-forth.
Alani Nu hit 94.2% US retail coverage in a single quarter after joining PepsiCo's network. Here's what the Celsius distribution play means for the shelf.
Applied Nutrition has acquired US manufacturer Nutrablend Group for $16m, securing its first American production facility to serve the world's largest sports nutrition market.
Whey protein isolate has hit $12.30/lb. Concentrate costs are up 108% in two years. Some suppliers are sold out through end of 2026. Here's what's driving it and what it means for brands.