Partner Updates is how you communicate product launches, range changes, and important news to your retail partners and distributors — with tracking so you know who has seen what.

What is an update

An update is a structured message you send to partners. It can include a rich text body, attached content such as product pages, assets, links, or custom text blocks, and optional email templates. Partners receive and view updates in their workspace.

Creating an update

From the Updates page, click New update. You'll enter a title, urgency level, a short summary shown in the partner's notification feed, and an optional due date if the update requires action by a specific deadline.

Building your update

The update editor has a staged workflow:

1. Compose — write the main message body and add labels
2. Kit — attach supporting content such as product records, assets, or custom text blocks
3. Build — optionally design email templates using your attached assets
4. Audience — choose who receives the update: specific partners, anyone with a share link, or both
5. Review — preview everything before publishing

Publishing

You can publish immediately or schedule for a future date and time. Once published, partners are notified automatically. You can also generate a share link so anyone with the URL can view the update — useful for partners who are not yet on the platform.

Tracking responses

After publishing, the Analytics tab shows which partners have opened, acknowledged, or activated the update. If an update requires action and some partners have not responded, you can send a reminder directly from the update page.

Partner experience

Partners see updates in their workspace under the Updates section. They can view the attached content, acknowledge the update, and mark it as activated once they have taken the required action.